XJTLU Art centre is actively committed to the construction of brand activities. It stimulates creative thinking to improve planning ability, cultivates a certain sense of innovation to become the master of campus, enhances the creativity of students in XJTLU, and lets more students participate in the activities to excite them for the construction of brand events. 

AC also creates a campus atmosphere of innovation, guides students to establish construction concepts of innovative brand activity, and provides a good environment for students with innovative consciousness and activity construction, such as Welcome Week Party, Welcome Ball, Campus Singer Contest, Rock Music Festival, etc., in order to provide the majority of students in XJTLU with a stage to show their talents and do some practice, which enriches the cultural life of students in XJTLU.